Marketing doesn’t have to feel overwhelming, performative, or out of alignment with your values. In this live class, we’ll take a clear, grounded look at what actually helps herbalists grow thriving practices—without chasing every platform or burning out in the process. You’ll learn how to identify and connect with the people you’re truly meant to serve, shape offerings that feel like an easy “yes,” and focus on the handful of strategies that genuinely move the needle. We’ll also explore the real pros and cons of social media and SEO, and how to create regenerative marketing practices that support both your income and your nervous system. If you’re ready to build an herbal business that feels ethical, sustainable, and rooted in your community, this class will show you where to put your energy—and where you can let the rest go.

Rosalee de la Forêt, RH (AHG), has spent over two decades wandering the meeting place between the wild and the tended, where plants and people come alive together. A lifelong lover of the green world, she’s known for her grounded humor, practical insights, and deep curiosity about the way herbs weave their healing into our lives. Through her online school, books, podcast, and co-creating Folk Methodology—a creative herbal media studio—she brings herbalism to life through teaching, storytelling, and real conversations. When she’s not teaching or recording, you’ll likely find her outside, marveling at how plants make the ordinary extraordinary. Learn more at HerbsWithRosalee.com.